Design, Illustration, & Project Management
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April 2012- Design, Project Management, Illustration, Creative Direction
I produced two PSA campaigns for the Mississippi Department of Human Services. Discussing safe sleep for infants and the dangers of summer heat, these campaigns were distributed statewide via TV, Radio, posters, & billboards… (see tv spots & more)Credits:- Design by So White; video by Borrowed Productions and photography by Aaron Phillips Photography.
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October 2012- Design, Mad Photoshop Skills
Working with the design team at San Francisco startup Zaarly, I crafted these expressive, textural profile images for weekly promotion of marketplace sellers. Appearing on the Zaarly homepage, these images showed the sellers in their working environment, or offered visual clues about their skill or craft. (see more seller images)Credits:- Design by So White for Zaarly.
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September 2012- Illustration, Design, & Development
I love design in Spanish, and I want to see a greater level of quality and care devoted to Spanish-language design in the US. So I started Sketch Léxico as a way to experiment with design in español... (continue reading)Credits:- Site designed & built by So White with about five minutes of dev help from Mason Stewart
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June 2012- Illustration
This illustration forms part of a tech company's main pitch to their site visitors. Working in on this project in conjunction with Ronnie Taylor Consulting , I chose clean, minimalist art that still felt relevant in a "techy" setting. More designs from this project…Credits:- Design by So White for Ronnie Taylor
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Identity Design
April 2012- Design
It's about a lot more than just a spa treatment - Kimbrough Therapeutic Massage focuses on healing the whole person, and works in concert with doctors and other therapists. So this mark says medical-grade therapy in a friendly and holistic way.Credits:- Design by So White
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Art Show poster and flyers
October 2011- Bilingual Design
- Illustration
North Park Presbyterian Church wanted a means of reaching out to a broad community in a relationship-building way. I produced these flyers and posters in both English and Spanish for a curated art show that brought together a wide variety of artists and art lovers.Credits:- Text, illustrations, and translation by So White
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Identity Design and Signage
May 2012- Design
Boutique photographer Lisette Otero Lewis wanted a brand that felt exclusive and luxurious. Taking a cue from high fashion and the art world, I created an identity that was simple and striking at the same time.Credits:- Design by So White
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Seed Pod Illustration
February 2012- Fine Art
- Illustration
I made this piece while reflecting on the value and interest of small, overlooked objects. This little seed pod is a universe all its own. Of interest beyond philosophy, no black or brown pigments were used to create this piece. It's layer upon layer of red, blue, and yellow.Credits:- Colored pencil illustration by So White
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Colas book cover illustration
July 2011- Spanish
- Illustration
- Design
Cuban author Ramón Colás needed an interpretation of the Miami shoreline for his book about a life changing journey north. Part illusion and part reality, this graphite illustration captures an immigrant's dream.Credits:- Graphite illustration and cover design by So White
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Lee Taylor Trunk Show
December 2011- Design
When you're hosting an exclusive trunk show, you need publicity. These postcards for Lee Taylor Design showcase some of the highlights of her Winter 2012 boutique glass collection.Credits:- Photography and postcard design by So White
Who is So White?
Hi. I'm Rebecca White, the brains behind this lithe organization. I have plenty of creative talent. There's the fine art-derived illustration work, and the graphic design offerings that span print and the web. Need a logo? A mobile site? What about some old school printed stuff? Copywriting?
Beyond the traditional creative endeavors, I've entered a new and important arena - freelance project management. While most creatives require some level of project management support, many of them, especially freelancers and small companies, aren't interested in a full time hire. Lucky for you, I'm a freelancer myself, and I have years of experience in project management with creatives. Guess what? I maintain an incredible network of other freelance creatives - so I can source talent for pretty much any project or need.
I mentioned that I'm fluent in Spanish and English? Just reminding you that I have your growing-Hispanic-population communication needs covered.
On a personal note... I'm a classically-trained musician; reader of at least 3 books at a time; photography dilettante; passionate dancer of all music Latin! I'm ambitious when it comes to cooking vegetarian, and for me, there's not much better than a day spent with my love, traveling along Mississippi back roads on our motorcycle, Libre.
Want to talk business?
I'm available for hire on a freelance basis for design, illustration, writing, and project management jobs. So let's start a conversation.
